International Model — Founder of Booked

LucaBold.

Runway · Campaign · Commercial
10+ years across global fashion markets
Now building discoverability infrastructure
Cape Town — Hong Kong — Seoul — Milan
Istanbul — Mumbai — Shanghai — Bali

A decade inside fashion. Now building what gets creatives discovered.

I work across modelling, campaigns and digital infrastructure — combining industry experience with AI-native systems for modern fashion visibility.

Selected Credentials

Patek Philippe TVC + Stills
Emporio Armani Runway — Milan
Louis Vuitton Brand Event
Chanel Brand Event
Tommy Hilfiger — Campaign Budweiser China — Campaign Samsung — TVC Vogue — Runway Nivea Men — Campaign Film Ralph Lauren — Brand Event Calvin Klein — E-Commerce ROHDE — European Campaign Tommy Hilfiger — Campaign Budweiser China — Campaign Samsung — TVC Vogue — Runway Nivea Men — Campaign Film Ralph Lauren — Brand Event Calvin Klein — E-Commerce ROHDE — European Campaign

Campaign Film

Nivea Men campaign.

A selected commercial campaign film added as proof of on-camera, grooming, lifestyle and international brand work. This sits outside the image grid so the portfolio remains clean while the commercial credibility is still visible.

Brand Nivea Men
Format Campaign Film
Selected commercial campaign — Nivea Men

Selected portfolio.

A tighter image edit for casting, brand review and international model positioning — focused on commercial proof, runway credibility and stronger portrait reads.

Budweiser China campaign image featuring Luca Bold
Outdoor portrait of Luca Bold in a white shirt against a blue sky
Vogue runway image featuring Luca Bold
Luca Bold in a light-blue shirt beneath palm fronds
Luca Bold in a white shirt framed by dark tropical foliage
Headshot of Luca Bold in a white shirt against blurred trees
Luca Bold in a white shirt beside tropical roots
Editorial portrait of Luca Bold in a blue shirt beneath palms

Selected modelling images — Luca Bold

Model first.
Builder now.

Ten years across fashion markets — on set, on runway and on location. The value is not only the credits; it is the industry pattern recognition built from being inside the machine.

That experience now feeds Booked: a lean infrastructure company helping fashion creatives become easier to find, understand, trust and book.

10
Years Active
7
Global Markets
Selected
Credits
8
Agencies

Representation

ICE Models
Cape Town — Mother Agency
View Profile →
Next Management
Milan
Representation
True Models
Istanbul
View Profile →
Primo Management
Hong Kong
Representation
Quest Models
Hong Kong
Representation
INEGA
Mumbai
Representation
Castaway Model Management
Bali
View Profile →
What Models
Shanghai
Representation

Discoverability infrastructure
for fashion creatives.

Booked helps fashion creatives improve portfolio clarity, semantic structure, AI readability and booking pathways — without bloated agency retainers or generic personal-brand advice.

01AI Visibility Audits
02Portfolio Infrastructure
03Schema, Metadata & Search Readability
04Automation Workflows & Booking Paths
Visit Booked

Four weeks.
Made industry-readable.

Built for working models who aren't booking at their level. Your portfolio, your digital presence, your booking path — assessed and rebuilt from the inside out.

This is not a course. It is a structured process with a defined outcome, built on a decade of first-hand industry experience across seven global markets.

01
Diagnosis
Full Scan audit. Portfolio sequencing review. Agency gaps mapped. You see exactly what's holding you back.
02
Infrastructure
Bio rewrite. Portfolio sequencing fixed. Contact friction removed. What needs to exist — built or briefed.
03
Positioning
Market category clarified. Agency outreach list built. One clear positioning line — usable everywhere.
04
Activation
Outreach sent. Follow-up sequence drafted. Instagram and RedNote updated. Measurable output by end of week four.
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Contact